Product Creation Lesson #3 - Stacking The Irresistable Offer

When creating an irresistable offer you should be looking at
what's in it for the customer.

I know you would rather look at it as whats in it for you
right? Well if you go that route you will end up looking at the
backend of failure. It is not a pretty sight and most have seen
it way to many times already.

You have to think of the customer first. Your potential customer
is going to begin processing the offer in front of them in their
mind and looking for certain things that will help them decide
on whether or not they are going to make a decision that is
right for them.

At the moment of making a purchase they are not even thinking or
caring about how much money youre going to make. They dont
even care about you yet.

They just want to know the risks involved to them and the
benefits they will receive, or the return on their investment.


So when creating your irresistible product offer, these are some
things that the customer is going to take into consideration.
You must do your job to implement these things into your offer
to make it an offer the potential customer just cant say no to.


1. Relevance  Why does it matter? There must be a problem. If
there was no problem that you are solving with your offer, then
what is the relevance of your offer? 


2. Credibility  You must convince the customer that you can
solve it. This is why product creation is so important. It gives
you credibility. You need to be seen as the credible expert that
has the solution to the problem the potential customer is
facing. They have to also believe that you are the one that is
going to solve it over top of many others saying they can do the
same. 


3. Value  You can solve it better than anyone else and the
customer will get a high RETURN ON INVESTMENT (what they will
get in return for taking your offer). You really need to start
thinking about the words OVER DELIVERING right here. What I
mean by this is that when the customer comes to your website
offer. They need to see in their mind that there is no way they
can lose by spending the money you are asking them to spend.
They can honestly see that the value they will be getting for
the value they are spending is going to be higher. I am not
talking trading dollar for dollar. I am saying if they spend $1
they need to feel like they are getting $10 worth of value back.


To Your Success,
YOUR NAME

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